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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Mar 4 2026
How Marketers Are Really Using AI Today

Basis experts share examples of how they're leveraging AI, from understanding audience sentiment to determining radius targeting.

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Apr 1 2013
Blog
On the Programmatic Road to the New Premium, Part 1: The Efficiency Imperative

Read the Entire Story on AdMonsters

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Apr 1 2013
Blog
Top 5 places to work in Chicago

Read the Entire Story on WGN TV

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Apr 1 2013
Blog
Best Places to Work 2013: No. 1 Centro LLC

Read the Entire Story on Crain's Chicago Business 

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Mar 27 2013
Blog
Centro's Riegsecker on Local's 'Mid-Tail' Opportunity

Read the Entire Story on BIA Kelsey

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Mar 26 2013
Blog
Is Centro planning an IPO?

Read the Entire Story on Crain's Chicago Business 

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Mar 14 2013
Blog
How Regional, Indie Agencies Can Innovate in Digital

Read the Entire Story on Digiday

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Mar 11 2013
Blog
Centro Launches Cloud-Based Digital Media Planning Software for Agencies

Media Logistics Software Creates Operational Advantage and Improves Productivity of Digital Media Teams  CHICAGO, IL – March 11, 2013 – ...

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Mar 7 2013
Blog
Centro: 'Yes, We Can Speed Up Media Planning,' New Software Battle Tested by Obama

Read the Entire Story on MediaPost

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Mar 5 2013
Blog
Working from home (or not) is matter of trust

Read the Entire Story on Crain's Chicago Business 

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