Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.
What’s the best word to describe winning the third award in two years for having an awesome workplace?
“It’s humbling. Very humbling,” said Cheryl Ryan, Director of Culture Club, Centro’s human resources group, on the occasion of the company being named Illinois’ Healthiest Employer in the mid-size business category. It was among the five winning companies selected from nearly 110 Illinois-based organizations by Healthiest Employers, LLC.
Mobile display is proving its worth according to eMarketer. ZenithOptimedia predicts internet advertising will increase its share of the ad market from 18% in 2012 to 23.4% in 2015, while newspapers and magazines will continue to shrink at an average of 1% a year. Recent research suggests that for ads that are not in-view, the difference in clicks is significant.
Ah yes, it’s the time of the year when the lines at Starbucks rival those of an Apple Store. With both a Starbucks cup and iPhone already at hand, I realized that there are few things more integral to my morning routine than my smartphone and a morning cup of coffee (okay, okay…and a shower). Both are highly personal, very customizable, and it’s hard to imagine a day without them.
So many things remind us of the holiday season: The hanging of seasonal ornaments, the plans of travel taken to spend time with loved ones, the wafting scents of pumpkin spice, eggnog and pine. And of course, there’s those chestnuts roasting on an open fire. But there’s something new that lingers about throughout the holidays: It’s the mobile device.
There has been a lot of talk in the Streaming Audio space taking place over the last month. First came the Bloomberg post related to Apple’s potential entrance into the Streaming Audio sector (everyone in unison: “Please, not another Apple post…”) and the implications of its arrival. And then today came some news around MySpace’s efforts to enter the subscription space.
That being said, I have a theory that whenever a competing product from a mega-corporation labeled a “[Insert Beloved Product]-Killer” is introduced to the public, the only thing truly successful about that launch is the marketing and promotion. Everything else comes up short.
The media landscape continues to expand on many fronts, causing chaos for those of us who want to make the most of the opportunities to engage and delight consumers on social TV screens, in the now media-rich outdoors, and on the smartphones and tablets found in so many pockets and purses.
According to comScore, $16.4B has been spent online (16% increase vs. the corresponding days last year). Findings from a recent Accenture survey found that consumers prefer personalization and they are more likely to purchase from companies who leverage online communications and channels, specifically social media and mobile applications. The IAB released the top mobile savvy shopping cities. Houston takes the lead with the savviest mobile shoppers followed by Seattle-Tacoma, San Francisco Bay, LA, and New York.
Many thanks to all of you who joined us on November 14th for our webinar “Viewability: What publishers need to know to compete for dollars.”
We got a lot of great feedback and requests for more information so we’ve decided to do a very high-level recap of some of presenter Ben Pashman’s most important points. We’ll also provide more information on testing and determining your own web sites’ viewability.
While many holiday shoppers may have kept with the tradition of scarfing down Thanksgiving dinner early to strategize a plan of attack for in-store holiday deals, a notable number are looking for a less-crowded, no-wait digital option.