Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
Technology
Services
Resources
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
There has been a lot of talk in the Streaming Audio space taking place over the last month. First came the Bloomberg post related to Apple’s potential entrance into the Streaming Audio sector (everyone in unison: “Please, not another Apple post…”) and the implications of its arrival. And then today came some news around MySpace’s efforts to enter the subscription space.
That being said, I have a theory that whenever a competing product from a mega-corporation labeled a “[Insert Beloved Product]-Killer” is introduced to the public, the only thing truly successful about that launch is the marketing and promotion. Everything else comes up short.
The media landscape continues to expand on many fronts, causing chaos for those of us who want to make the most of the opportunities to engage and delight consumers on social TV screens, in the now media-rich outdoors, and on the smartphones and tablets found in so many pockets and purses.
According to comScore, $16.4B has been spent online (16% increase vs. the corresponding days last year). Findings from a recent Accenture survey found that consumers prefer personalization and they are more likely to purchase from companies who leverage online communications and channels, specifically social media and mobile applications. The IAB released the top mobile savvy shopping cities. Houston takes the lead with the savviest mobile shoppers followed by Seattle-Tacoma, San Francisco Bay, LA, and New York.
Many thanks to all of you who joined us on November 14th for our webinar “Viewability: What publishers need to know to compete for dollars.”
We got a lot of great feedback and requests for more information so we’ve decided to do a very high-level recap of some of presenter Ben Pashman’s most important points. We’ll also provide more information on testing and determining your own web sites’ viewability.
While many holiday shoppers may have kept with the tradition of scarfing down Thanksgiving dinner early to strategize a plan of attack for in-store holiday deals, a notable number are looking for a less-crowded, no-wait digital option.
Spoofs of landmark ads are part of a new campaign from the Fix the Debt group, and they are the tip of a tsunami of legislative-issue messaging that’s expected to emerge in the coming weeks and months.
Happy post-thanksgiving! Did you wait in line, beat the crowds or simply decide to do your shopping online this year?If you chose to shop online this past Black Friday, you weren’t alone. This year, online consumers turned out in record numbers. IBM Digital Analytics Benchmark reported that online sales on Black Friday increased nearly 21% from last year.
In a media planning world where placing similar sites on similar plans can be a creativity killer, digital place-based network, Akoo, is allowing for new opportunities and creative executions by bridging several channels with its offering. And it’s boasting high engagement to boot.
More consumers are expected to ditch the crowds and enjoy a hassle-free Cyber Monday shopping experience. Ad-supported online video viewership has grown 17% YOY, according to a new survey by research firm FreeWheel. According to a new research study conducted by a JPMorgan analyst, mobile could represent about 12% of e-commerce sales this holiday season as a result of higher smartphone and tablet penetration.