Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.
Media Logistics Software Creates Operational Advantage and Improves Productivity of Digital Media Teams CHICAGO, IL – March 11, 2013 – ...
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While the excitement of the holiday season is over, there’s a ton to look forward to in the New Year for technology enthusiasts. For those deeply curious about what’s to come in 2013, there’s no better place to get fully immersed in what’s to come other than the International Consumer Electronics Show.
Yes, “mobile” is no longer a thing of the future. It is here and it is prominent, but still struggles to get its share of the advertising dollars. According to an AdAge White Paper, consumers’ media consumption time on mobile is up to 10 percent, while marketers’ share of advertising budgets is only 1 percent – this is a large gap. On top of that, mobile usage is only picking up steam.