Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
Centro’s Green Team participated in a field trip to Growing Power, a Chicago urban farm that “promotes equal access to healthy, high-quality, safe and affordable food for people in all communities.”
In collaboration with BOLO, The Agency Post surveyed advertising professionals to understand the state of their agency. Tablets increase news consumption according to a new PewResearch study. A recent study found that 40% of small and mid-sized firms plan to increase their digital spending budget within the next 12 months, while only 3.7% said they plan to decrease digital budgets.
In the wake of the iPhone 5 maps blunder, alternative mapping options have been all the craze; to the point that Apple CEO Tim Cook even suggested going elsewhere in the meantime.
One such suggestion is Waze, an Israel-based traffic and navigation app. Since Cook’s suggestion to use Waze, the app is adding 100,000 users daily. Waze isn’t taking this lightly, they are capitalizing on the opportunity.
CHICAGO, IL - Oct. 24, 2012 — Centro (centro.net), a provider of managed services and cloud applications for advertising agencies, today ...
When dealing with the digital analytics space, all marketers are essentially looking for the same thing: To quantify the effectiveness of their strategic media campaigns.
Advertisers naturally maintain this same expectation in the mobile realm. However, breaking into a new media space raises a critical question: What types of user engagement will effectively drive valuable user interaction on a mobile device?
With the rise of digital media, print days are numbered. After nearly 80 years, Newsweek has decided to end their print edition on Dec 31. By 2015, more than half of U.S. internet users will us a tablet, according to eMarketer. Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report.
If you haven’t yet seen Centro board member Andrew Swinand’s recent guest column in Advertising Age “Want to Win the Race to the Bottom? Don’t Invest in Tech” you’re missing out on one of the most prescient analyses of why agencies need to find new ways to raise their efficiencies and, in turn, their profitability.
Is the advertising industry willing to look at itself and acknowledge that it has a big problem? Can anything reverse what seems like a race to the bottom and allow a rainbow to emerge?