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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
See how overcoming fragmentation, unlocking transparency, and controlling data can be the keys to marketing success in 2025.
Mobile devices are everywhere. According to networking company Cisco, by the end of 2013, there will be more mobile devices than people on earth! In fact, there are 1.5 million android devices activated each day. This doesn’t even account for the iPhone. On average, people check on their phones 150+ each day and this growth isn’t slowing down. Consumers now rely on their mobile devices throughout the day, making what brands call “online” a mix between all three devices – mobile, tablet and desktop.
Read the Entire Story on TheMakeGood
Despite bearing a resemblance to television and a historical placement in the out-of-home category, digital place-based media (DPB) should also be recognized as an extension of digital advertising campaigns. Armed with the capability to run digital video messages, similar to desktop and mobile, DPB serves as a point of contextual reminder, engagement, and/or content delivery throughout the purchase cycle and is growing in sophistication as a cross-platform digital medium.
Read the Entire Story on Crain's Chicago Business
Today, we stand at a pivotal time for the insurance industry. As the Affordable Care Act begins to take effect, 12 million Americans are expected to buy insurance through the healthcare exchanges in 2014. This will drive millions of dollars worth of transactions in a commoditized environment where price and brand play a huge role in the decision making process. Insurers understand that there are large challenges for their customers as well. Now is the time for insurance advertisers to instill confidence, trust and loyalty with consumers.
The typical automotive customer is fickle and savvy… and older (I will address that latter point in a bit). Research firm Polk states that brand loyalty in the auto industry is about 48%, meaning that more than half of any OEM’s consumer base will defect to another brand.
Centro’s Experience Includes 1,800 Campaigns for More Than 430 Retailers CHICAGO, IL – September 27, 2013 – Centro (centro.net), a ...
Centro’s Experience Includes Partnerships with 100 Insurance Advertisers on 700+ Campaigns CHICAGO, IL – September 27, 2013 – Centro (centro.net), ...
CHICAGO, IL – September 27, 2013 – Centro (centro.net), a provider of software and services for modern media agencies, today ...