Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare.
Read the Entire Story on Mobile Marketing Watch
SiteScout Makes Programmatic Video Advertising Simple and Accessible for Any Marketer; Delivers One Buying Platform Encompassing All Major Digital Channels ...
Read the Entire Story on MediaPost
Twenty-Year Media Industry Veteran Who Led Many Nine-Digit Sales Revenue Teams Will Cultivate Deeper Relationships with Agencies in the Midwest United ...
There’s no question the historical, labor-intensive method of buying media has been disrupted. Today, marketers don’t even need an IO or a relationship with a publisher, as they can log into a system to buy media in an automated fashion. However, programmatic video hasn't quite evolved the way traditional display advertising has.