Explore how AI is reshaping advertising teams, from task automation to evolving roles and job security perceptions.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore how AI is reshaping advertising teams, from task automation to evolving roles and job security perceptions.
Conversations about programmatic buying are happening at all levels in the industry and many believe it represents the future of advertising. With programmatic spend projections nearing $9.8 billion in 2014 (eMarketer), it seems that the dollars are finally living up to the hype.
Gunnard Johnson Will Serve as SVP of Data and Analytics at Centro; Plays Key Role in Developing Analytics and Marketing ...
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Check out the Top 10 Reasons to Apply for a Position at Centro... and then submit your resume today!
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Centro’s Partnership with Moat Empowers Advertisers to Measure and Optimize Campaigns by Understanding Viewable Impressions, User Interaction and Ad Engagement ...