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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Going Deep on Live Sports Advertising Opportunities

The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.

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Blog Posts

Best Places to Work 2014: No. 1 Centro

Read the Entire Story on Crain's Business Chicago 

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Video Comes to Leading Self-Serve RTB Platform

Read the Entire Story on Mobile Marketing Watch 

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SiteScout Adds Video to Self-Serve Real-Time Bidding Platform

SiteScout Makes Programmatic Video Advertising Simple and Accessible for Any Marketer; Delivers One Buying Platform Encompassing All Major Digital Channels ...

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SiteScout Rounds Out RTB Platform With Addition of Online Video

Read the Entire Story on MediaPost 

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Centro Bolsters Sales Team with Addition of Doug Thomas as VP of Sales

Twenty-Year Media Industry Veteran Who Led Many Nine-Digit Sales Revenue Teams  Will Cultivate Deeper Relationships with Agencies in the Midwest United ...

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Successful Strategies For Using Mobile Location Data

  Read the Entire Story on iab

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Chicago advertising's agents of change

Read the Entire Story on Crain's Chicago Business 

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Why is Video Inventory Lacking in Programmatic Channels?

There’s no question the historical, labor-intensive method of buying media has been disrupted. Today, marketers don’t even need an IO or a relationship with a publisher, as they can log into a system to buy media in an automated fashion. However, programmatic video hasn't quite evolved the way traditional display advertising has.

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Happiness is the New ROI

  Read the Entire Story on techweek

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