Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare.
Brand managers, it’s 10 PM. Do you know where your ads are running? For many, the answer isn’t pretty. Last week, Digiday posted an article highlighting just how sloppy some of the biggest online ad networks and exchanges have become. The article points to large brands such as Nissan, Sherwin-Williams, Wolverine Shoes and Polaris finding their digital ads running alongside some of the most horrific content imaginable.
If video killed the radio star, then it’s doing the exact opposite to digital. Many would agree that IP-based video is making a positive impact on digital media. Anecdotally, I’m hearing that video ad inventory on high quality content channels continue to be in heavy demand. CPMs are steady and healthy, and rate cards are remaining firm, almost to the point of being unreasonable. Viewership and impressions continue to grow and advertisers know it.
Welcome to the anniversary of my favorite red letter date in history, October 15th, 2001. The day “Centro” was incorporated and officially become a company.
We’re lucky to work in such an innovative and fast-paced industry. However, because the pace of change can seem relentless, we need to make time to rejuvenate and re-inspire ourselves.
Analyst firm eMarketer recently interviewed Centro’s EVP of media services, Scott Neslund. Log on to www.emarketer.com (subscription required) and download the full report, “Reasons for the Rise in CPM Prices.”
Centro’s Mobile Experience Includes 3,200 Campaigns for All Major Industries CHICAGO, IL – October 7, 2013 – Centro (centro.net), a ...
Mobile devices are everywhere. According to networking company Cisco, by the end of 2013, there will be more mobile devices than people on earth! In fact, there are 1.5 million android devices activated each day. This doesn’t even account for the iPhone. On average, people check on their phones 150+ each day and this growth isn’t slowing down. Consumers now rely on their mobile devices throughout the day, making what brands call “online” a mix between all three devices – mobile, tablet and desktop.
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Despite bearing a resemblance to television and a historical placement in the out-of-home category, digital place-based media (DPB) should also be recognized as an extension of digital advertising campaigns. Armed with the capability to run digital video messages, similar to desktop and mobile, DPB serves as a point of contextual reminder, engagement, and/or content delivery throughout the purchase cycle and is growing in sophistication as a cross-platform digital medium.