Blog Archives - Page 161 of 195 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

3 Charts on the Future of Advertising Jobs in the Age of AI

Explore how AI is reshaping advertising teams, from task automation to evolving roles and job security perceptions.

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Blog Posts

SiteScout Rounds Out RTB Platform With Addition of Online Video

Read the Entire Story on MediaPost 

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Centro Bolsters Sales Team with Addition of Doug Thomas as VP of Sales

Twenty-Year Media Industry Veteran Who Led Many Nine-Digit Sales Revenue Teams  Will Cultivate Deeper Relationships with Agencies in the Midwest United ...

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Successful Strategies For Using Mobile Location Data

  Read the Entire Story on iab

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Chicago advertising's agents of change

Read the Entire Story on Crain's Chicago Business 

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Why is Video Inventory Lacking in Programmatic Channels?

There’s no question the historical, labor-intensive method of buying media has been disrupted. Today, marketers don’t even need an IO or a relationship with a publisher, as they can log into a system to buy media in an automated fashion. However, programmatic video hasn't quite evolved the way traditional display advertising has.

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Happiness is the New ROI

  Read the Entire Story on techweek

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Bootstrapping with Shawn Riegsecker

  Read the Entire Story on tastytrade

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Why IBM May Control the Future of Digital Media

Read the Entire Story on AdExchanger 

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How Moms in Advertising do the Balancing Act

Read the Entire Story on Digiday

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