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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
See how overcoming fragmentation, unlocking transparency, and controlling data can be the keys to marketing success in 2025.
With another holiday season just around the corner, these upcoming months mean big business for retailers. In fact, holiday sales have been shown to make up 40% of a retailers’ annual revenue according to the National Retail Federation (NRF). In 2013, according to retail executives network Retail TouchPoints, this percentage is expected to increase by up to 20%!
In the digital industry, the main way to sell your site and offering is to set-up a brief meeting or a classic lunch n’ learn. As you walk away from the meeting, quite often you are feeling good and can already see the RFP’s coming through, but then you ask yourself, “what’s next?” At Centro, we usually meet with 10-15 different publishers nationwide each week, so we have seen it all. For that reason, I wanted to share a few tips on what to do after the meeting.
Centro’s Breadth and Depth of Experience in Insurance, Retail and Automotive is Unmatched; Centro’s Technology Automates Media and Audience Buying ...
In an effort to help agencies win new business and manage media operations efficiently and flawlessly, we have developed specialized digital advertising solutions for key markets in the industry starting with automotive, insurance and retail. Centro’s platform comes with capabilities to buy and plan for desktop, mobile, video and local activation — to achieve branding and direct-response objectives.
Weeks to Drive Media Operations for Centro’s Nine Offices in Southern U.S. DALLAS, TX – September 16, 2013 – Centro ...
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Would you rather leave home without your wallet or your phone? A global study discovered that a resounding 3 out of 4 of people would take their phone over their wallet. This makes sense – the idea of reaching into your pocket for one device to manage most aspects of your day makes it hard to consider leaving it behind. Whether it is consuming content, calling and texting, sending emails, playing games or watching videos, smartphones have become the singular touch point to manage life at virtually any place and/or time. It seems like smartphones are doing everything, except filling the shoes of the one thing that people would hypothetically leave behind – a wallet.