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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

How Political Advertising Will Impact the Media Landscape in 2026

How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.

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Blog Posts

Transformers Have Invaded Cannes

Read the Entire Story on MediaPost

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M&A: Measurement and Attribution

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Former Google Advertising Research Director and TeamDetroit Marketing Science SVP Joins Centro

Gunnard Johnson Will Serve as SVP of Data and Analytics at Centro; Plays Key Role in Developing Analytics and Marketing ...

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WATCH: Matt Sauls of SiteScout on Behavioral Targeting & Retargeting

Read the Entire Story on adotas 

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An Online and Offline Marriage: SiteScout and Aislelabs Join Forces So Retailers Can Fully Target Customer Behavior

  Read the Entire Story on betakit

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Top 10 Reasons to Apply for a Position at Centro

Check out the Top 10 Reasons to Apply for a Position at Centro... and then submit your resume today!

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Under Centro's Wing, SiteScout Touts Managed Services, Open Architecture

Read the Entire Story on AdExchanger 

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Centro and Moat Offer MRC-Accredited Technology to Measure Advertising Effectiveness in Real-Time

Centro’s Partnership with Moat Empowers Advertisers to Measure and Optimize Campaigns by Understanding Viewable Impressions, User Interaction and Ad Engagement ...

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Centro Taps Moat For Viewability, Media Measurement

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