The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Centro Continually Achieves Recognition for Positive Culture and Work Environment; Focus on Employee Health, Happiness and Career Development Act as ...
Read the Entire Story on Mobile Marketing Watch
SiteScout Makes Programmatic Video Advertising Simple and Accessible for Any Marketer; Delivers One Buying Platform Encompassing All Major Digital Channels ...
Read the Entire Story on MediaPost
Twenty-Year Media Industry Veteran Who Led Many Nine-Digit Sales Revenue Teams Will Cultivate Deeper Relationships with Agencies in the Midwest United ...
There’s no question the historical, labor-intensive method of buying media has been disrupted. Today, marketers don’t even need an IO or a relationship with a publisher, as they can log into a system to buy media in an automated fashion. However, programmatic video hasn't quite evolved the way traditional display advertising has.