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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

AI and the Future of Search Engine Marketing

Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare.

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Blog Posts

Top 10 Reasons to Apply for a Position at Centro

Check out the Top 10 Reasons to Apply for a Position at Centro... and then submit your resume today!

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Under Centro's Wing, SiteScout Touts Managed Services, Open Architecture

Read the Entire Story on AdExchanger 

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Centro and Moat Offer MRC-Accredited Technology to Measure Advertising Effectiveness in Real-Time

Centro’s Partnership with Moat Empowers Advertisers to Measure and Optimize Campaigns by Understanding Viewable Impressions, User Interaction and Ad Engagement ...

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Centro Taps Moat For Viewability, Media Measurement

Read the Entire Story on MediaPost

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Real-Time With SiteScout's Matt Saul's on Programmatic Advertising

  Read the Entire Story on MediaPost

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Is Seeing Believing with Google Glass?

In a world in which we feel more hyper-connected, we have, in many cases, become more disconnected from the world around us. Wearable devices give people access to insights in a more seamless way, acting as extensions of themselves. Rather than having to look down at a screen to read or type in a query to search for something – the information people want is available to them and readily accessible via simple voice command. The smartest of the wearables, like Google Glass, provide a deep level of personalization to ensure the value (and relevance) of information.

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Key Takeaways from SXSW

Looking back at the geek mecca known as SXSW, I’d like to reflect on what marketers can take from this experience. For me, the main theme centered around Data and four interrelated areas: privacy, contextual, self-discovery, and visualization.

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Centro: Chicago's Ad Tech Giant Aims to Revive Journalism

Read the Entire Story on Silicon Valley Watcher

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Centro Tops Crain’s Chicago Business’ Best Place to Work List for Four Straight Years

Centro Continually Achieves Recognition for Positive Culture and Work Environment; Focus on Employee Health, Happiness and Career Development Act as ...

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