Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More
Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
Read More

Latest Resources

RTB Zeitgeist: Finding Creativity In The Age Of Programmatic

Republished from the SiteScout blog. Creativity in the age of programmatic is possible. Programmatic can offer new and exciting creative ...

Read More
Consumers Shop ‘Til They Drop This Mother’s Day

Moms aren’t the only folks expected to do well this Mother’s Day – retailers are too! From jewelry to flowers ...

Read More
Vacationers are Going Digital. Are You?

When it comes to summer vacation, some of us find adventurous road trips the most appealing, while others dream of ...

Read More
Generation X: Just In Case You Didn’t Get Enough…

From Gen X’s notoriety as the forgotten generation to its financial insecurities and generational adversities – it’s pretty clear that ...

Read More
#CincoDeMayo A Fiesta for Marketers

Cinco de Mayo is officially here! It’s the one day a year when everyone digs deep to unlock their inner ...

Read More
Generation X: The Call for Resilience

In part one of our Gen X audience series, we looked at how marketers can reach the small, but mighty ...

Read More
Publisher News: Industry Insights

South by Southwest Interactive Recap For publishers trying to understand the frenzied and changing digital media landscape, take a look ...

Read More
Publisher Partner of the Month: Lee Enterprises

We are very excited to spotlight Lee Enterprises this month! Lee Enterprises began working with Centro in 2012 and launched ...

Read More
Generation X: Small, Mighty… and Financially Insecure?

Generation X – a goldmine for marketers, yet still forgotten in many media plans. In fact, we recently touched on ...

Read More
chevron-down