Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Fortify Your Approach to Healthcare with a Hefty Dose of Digital

The healthcare industry is rapidly shifting – and not just in spending – but also in the method in which ...

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RTB Zeitgeist: Why Programmatic is Not Just About Data but About People Too

Republished from the SiteScout blog. With programmatic, it’s as much about the people and the culture within an organization as ...

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Feet on the Street: Where in the World is Centro?

Holy smokes, Batman! This year is speeding by faster than the Batmobile and it doesn’t seem to be slowing down. ...

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Centro Releases New Batch of #ProgrammaticNinjas

Hey, remember college? Remember those elated few days after finishing your final exams? Your brain was tired, but you were ...

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#CentroInAction: Driving Consumer Awareness and Safety - One Ride at a Time

When you need a ride, wouldn’t you prefer a service that provides a timely, clean, and safe experience? Of course ...

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Have No Fear, There are Experts Here

Centro hosts the Inaugural Centro Certified: DSP Expert program. At Centro, our sales team is used to answering a lot of ...

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Going Green Earns Returns

As we approach the 45th anniversary of Earth Day, one thing remains for certain – consumers want sustainability. Today, they ...

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Centro Named One of the Best Places to Work, According to Crain’s Chicago Business

401k-Match, Profit-Sharing and Career Development Help Centro Secures No. 2 Spot on Crain’s; Advertising Age, Fortune, and Crain’s New York ...

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Hyperlocal Essentials for the Programmatic Mobile Advertiser

“With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal ...

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