Next up in our ad tech analogies series: The Coupon Code Analogy, which explains how Deal IDs facilitate private marketplaces. Before ...
Next up in our ad tech analogies series: The Coupon Code Analogy, which explains how Deal IDs facilitate private marketplaces. Before ...
Next up in our ad tech analogies series: The Black Shoes Analogy, which explains the benefit of buying from a ...
"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's ...
Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand Safety Audience Targeting Options Chicago ...
Next up in our ad tech analogies series: The Concert Ticket Analogy, which explains the difference between preferred deals, private ...
"Many DSPs now offer to shoulder the burden of setting up private marketplace deals for their clients. Recently Centro, which ...
Next up in our ad tech analogies series: The Nordstrom analogy, which explains the daisy chain/waterfall process of monetizing inventory. ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
It's no secret that programmatic has exploded in recent years – and while it's opened up opportunity in the industry, ...