Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Redefining the DSP Space

Technology has been changing the way we work and live for decades now, and the digital industry and digital media ...

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'Tis the Season: Unwrap 2017 Holiday Retail Insights

Retail's busiest season is right around the corner, so it's time to make a digital strategy list – and check ...

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Basis Spotlight: Drive Campaign Performance with the Help of Automated Bid Adjustments

Coming in October, we'll be launching Algorithmic Optimization, an efficiency tool that makes automated bid adjustments to the best performing ...

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The Evolving Role of Strategists and Marketers

According to 2016 Smith & Beta data, 93% of agency employees feel they are not exceeding client expectations. It's an ...

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DIAL: Digital Innovations Awesome List (September)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Labor Day: More Than Just Picnics and Pool Parties

While you're busy this extended weekend with family gatherings, parades, and backyard lounging, don't lose track of what Labor Day ...

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What's Header Bidding & How Does it Work?

Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends ...

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Back-to-School: Will Your Digital Campaign Make the Grade?

Back-to-school is the second highest shopping season in the U.S., and Americans are projected to spend $83.6 billion this year ...

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Meet our Summer Interns in New York

Centro kicked off the summer with 13 new interns in Chicago, New York, and Dallas. For 10 exciting weeks, our ...

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