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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Influencer Marketing’s Potential in Untapped Sectors

For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage.

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Blog Posts

#CentroInAction: A Digital Shot of Adrenaline For a National Healthcare Network

A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed to centralize its online efforts ...

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#CentroInAction: Social Campaign Sparks Retail Bonanza

When a Fortune 500 retailer needed to build a social campaign for a major sales event, it turned to Centro ...

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#CentroInAction: College Taps Centro to Boost Recruiting the Digital Way

When a small private college decided that its digital media strategy wasn't making the grade, it sought a new digital ...

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DIAL: Digital Innovations Awesome List (April)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Centro DSP Spotlight: Out of The Video Stream and Into the Outstream

Think about video ads. What comes to mind? Probably YouTube videos. But video ads can be found anywhere on the ...

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Centro DSP Spotlight: Primary Conversions

In order to understand campaign performance, make recommendations for future investment opportunities, and better optimize for success, it's important to ...

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#CentroInAction: The Right Chemistry for Content Strategy at a Global Brand

Recently, the second-largest chemical manufacturer in the world faced a branding challenge. The goal was to spike brand awareness among ...

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Redefining Programmatic - Shawn Riegsecker, Centro

Centro is redefining programmatic. We unveiled Centro Platform at AdExchanger's Programmatic IO conference. Watch the full presentation here.

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How Centro Ensures That Advertising is Served with Brand-Safe Content

There is a lot of concern about brand safety on the Internet. The topic was inflamed even more ever since ...

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