Blog Archives - Page 122 of 195 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Influencer Marketing’s Potential in Untapped Sectors

For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage.

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Blog Posts

Know Your Audience: the Difference Between Alice Cooper and Donald Trump

Alice Cooper and Donald Trump are not the same type of person. Are you shocked? If you were using demographic ...

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#CentroCareers in Tech | This is the Place for You

Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...

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Tweet-Cap: ANA Masters Of Marketing, Day 1 in 140 Characters or Less

The twitter sphere was abuzz with conversation throughout the first day of the ANA Masters of Marketing Conference. As usual, ...

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The Pillars of Performance, Part 2: Channel

Mobile has created over one million hours of potential reach in the U.S. every day. One million. That’s no Austin ...

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Feet on the Street: ANA Master Edition

Fall is officially here! And that means we’re one day closer to what is arguably one of our favorite events ...

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The Pillars of Performance: 12 Terms You Need to Know

Audience: A classification of a user group that has some common characteristics or attributes such as demographic data, habits, interests, ...

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The 5 Pillars of Performance Part 1: Audience

There’s a quote, “The man who stops advertising to save money is the man who stops the clock to save ...

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Centro CEO strives to create 'strong, healthy teams of people'

"Today, Centro is a digital advertising platform that boasts more than 700 employees and more than 2,500 customers. Through all ...

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Digital Innovations Awesome List

Folks, it’s officially fall! The sun is beginning to set a bit earlier, the leaves are just starting to change, ...

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