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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

3 Things Advertisers Need to Know About Women's Sports Fans

Explore are three key things advertisers need to know about women's sports audiences to craft podium-worthy strategies.

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Blog Posts

#DigitalZeitgeist: I Created This Awesome Ad for You, Now Respond!

Let’s say you’re an airline CMO and you started a new route to a vacation destination. Who doesn’t love promotional ...

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The Right Person, Time & Place Means Nothing Without the Right Creative

Read more on the HubSpot Blog

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#PollingPalooza2015 - Ad Fraud

As you probably noticed, the political season is in full swing. Polls, debates and press conferences are a regular occurrence ...

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This is the place for you | #CentroCareers in Tech

Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...

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5 Ways to Turn Digital Trends into Strategies and Investments into Returns

Remember the good ol’ days? When you could just throw up a banner ad on a local publication’s site – ...

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Pillars of Performance, Part 5: Response

It’s fitting that response is the final pillar in the performance plan series. After all, response is a pivotal benchmark ...

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Fortune Names Centro as the Ninth Best Medium-Sized Company to Work For in the U.S.

Fortune Lists Best Companies Nationwide Based on Survey from Consulting Firm Great Place to Work; Employee Wellness at Centro is ...

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The Pillars of Performance, Part 4: Exposure

‘Hey I just met you And this is crazy But here's my number So call me maybe….’ Sorry in advance, ...

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Gaining Exposure: How Quality Repetition Builds Reputation

If you’re anything like me, you probably need to hear about or see an idea a couple of times to ...

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