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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

3 Things Advertisers Need to Know About Women's Sports Fans

Explore are three key things advertisers need to know about women's sports audiences to craft podium-worthy strategies.

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Blog Posts

Dallas Morning News Top 100 Places to Work 2015: #9 Centro

“The culture and people here are amazing, and there is a real sense of purpose.” Read more on Dallas Morning ...

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6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

Read More on StreetFight 

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#CentroCareers in tech | This is the place for you

Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...

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Introducing the Political Digital Digest: November 2015 Edition

The 2016 presidential race is on, but the battle for digital ad inventory is only just beginning – and we ...

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The Next American Idol Is...

We all have a favorite show. The Walking Dead, Game of Thrones and the like have the power to transport ...

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ITA Spotlight: Centro

Read more from the Illinois Tech Association 

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#CentroInAction: An Update to your Digital Wardrobe

When you go shopping, you should have a plan. Knowing what you want, the style you are going for, and where you are most ...

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Centro Expands Private Deal Availability with AppNexus Integration

Centro Brand Exchange is No. 4 on Pixalate Trust Index and has 96% Ideal Rating with Trust Metrics Chicago, IL ...

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Why Programmatic Advertising Fraud Exists

Columnist Ratko Vidakovic delves into the many faces of ad fraud and the underlying reasons why it exists in the ...

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