Blog Archives - Page 119 of 195 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Influencer Marketing’s Potential in Untapped Sectors

For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage.

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Blog Posts

#CentroInAction: An Update to your Digital Wardrobe

When you go shopping, you should have a plan. Knowing what you want, the style you are going for, and where you are most ...

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Centro Expands Private Deal Availability with AppNexus Integration

Centro Brand Exchange is No. 4 on Pixalate Trust Index and has 96% Ideal Rating with Trust Metrics Chicago, IL ...

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Why Programmatic Advertising Fraud Exists

Columnist Ratko Vidakovic delves into the many faces of ad fraud and the underlying reasons why it exists in the ...

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#PollingPalooza2015 - Political Spending on Social Media

Welcome back to #PollingPalooza2015. Every week throughout November, we will be polling you, the people, to not only test your ...

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Essential Tips for Programmatic Advertising on Mobile

Your target is waiting for the train, phone in hand, educating herself on the latest news in the developing race ...

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Digital Innovations Awesome List: DIAL

The weather may be inconsistent (here in New York at least!), but our Digital Innovations team sure isn’t! We’ve got ...

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Tweet-Cap: ad:tech NY Day 2 In 140 Characters or Less

In the blink of an eye, day two of #adtechNY has flown by. The themes from day one, including ad ...

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Tweet-Cap: ad:tech NY Day 1 in 140 Characters or Less

A fast-paced day at ad:tech New York is in the books and there were plenty of themes and speakers that ...

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Two Essential Resources for Fighting Ad Fraud

We’re facing off against a billion dollar bot problem. For all you Star Wars fans out there, we’re not talking ...

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