With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands and prompt change?
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In the blink of an eye, day two of #adtechNY has flown by. The themes from day one, including ad fraud, targeting specific audiences, and new means of campaign measurement set up day two. Overall, the message from day two centered on turning day one insights into action. The second day kicked off with an insightful keynote on protecting your brand in the digital sphere, while also maintaining relevance within the industry.
"Technology is a way for bands who have been around for a while to be relevant" Jeremy Levine, @LiveNation #adtechNY pic.twitter.com/ogPoOoqYGp
— ad:tech (@adtech) November 5, 2015
"it's about educating individuals, especially the younger demographic...give them other options" to get content legitimately @AMC_TV @adtech
— The Economist Group (@Leanback_blog) November 5, 2015
'When you move away from fraud, you allow marketers to gain control of their brands again.' @BrianKillen #adtechNY
— Centro (@Centro) November 5, 2015
One point of discussion included the methods to best reach your target audience, with a focus on leveraging the most successful platforms, utilizing various ad mediums, and where and how to publish content. The tactic that received the most hype? Programmatic creative. The consensus was clear: regardless of data, KPIs or strategy, personalized and powerful creative will always be successful for digital campaigns.
It's about being relevant to the consumer however they're going to enter the brand -Megan Cheesbrough @Arcteryx #adtechNY #programmaticmedia
— Caitlin Reid (@caitlin_reid) November 5, 2015
"Clicks are not relationships: they are moments of engagement. You have to put together many moments to build a relationship" #adtechNY
— Gavin Sheppard (@GavinJSheppard) November 5, 2015
"Behind every great brand is a great story" on lessons in creativity for #programmatic media - @alasdairLLJ #adtechNY
— ad:tech (@adtech) November 5, 2015
"The best engagement comes out of the best creative, not the best technology" #adtechNY
— Gavin Sheppard (@GavinJSheppard) November 5, 2015
We’re glad you joined us the past few days for ad:techNY and hope you had a great time like we did.