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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Influencer Marketing’s Potential in Untapped Sectors

For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage.

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Blog Posts

Centro's Political Arm Saw 80% Success Rates In 2016 Cycle

"Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The ...

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80% of Centro’s Political Advertising Clients for 2016 U.S. Elections Had Winning Outcomes

Centro’s Candidates and Causes Business Unit Managed Digital Advertising for 150 Political Campaigns; Mix of Flexible Technology and Service in ...

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Centro DSP Spotlight: Pacing View

Do you dream of pivot tables because you’re spending too much time in spreadsheets? The wealth of data and metrics ...

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AdExchanger Industry Preview 2017: Day 2 Tweet-Cap

AdExchanger’s 2017 Industry Preview has come to an end, leaving plenty for marketers to think about as they approach their ...

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How programmatic firms deal with complex pharmaceutical laws

“A lot of [the targeting] is based on contextual targeting in lieu of audience data,” said Dan Raffe, director of ...

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Implementing A Data Strategy With Your Programmatic Buying

"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of ...

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2017 Resolution: Bring More Meaning To Your Mobile Marketing

Mobile technology is changing the way people communicate and consume media. Marketers are well-advised to be open to experimenting with ...

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Why Digital Media Operations Built Around Collaboration Should Be The New Norm

Have you ever witnessed a bad improv comedy performance? You would know immediately if you did. The jokes fall flat, ...

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Digital Media Operations and Smart Campaign Execution Should Go Hand in Hand

Navigating the world of ad servers and digital media contracts is often a challenge. Aligning contracted information to what was ...

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