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Feb 2 2023

Scout: TV Measurement Drama, Open Marketplace Tumult, and More in This Week’s Digest of Top Digital Marketing Content 

Cookieless solutions, tech marketing strategies, and more feature in this week's digest of top digital marketing content.
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Industry News Resources

Centro Delivers Custom Digital Advertising Solutions for Industry Markets

Centro’s Breadth and Depth of Experience in Insurance, Retail and Automotive is Unmatched; Centro’s Technology Automates Media and Audience Buying ...

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Media Agency Leader April Weeks Joins Centro as VP of Regional Media Operations

Weeks to Drive Media Operations for Centro’s Nine Offices in Southern U.S. DALLAS, TX – September 16, 2013 – Centro ...

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The Hidden Ad Tax

Falling web ad prices sounds like good thing for advertisers, but the secret tax you may be paying is fewer actual impressions. We all know that CPC advertising can be exploited by bots, making it look like ads are getting click traffic when they’re actually not. CPM seemed to be the smarter way to pay: by impression, and not by click.

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Inc. Magazine Features Centro

Read the Entire Story on Inc. 

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Why Centro’s Founder Chose Sleeping In A Car Over VC Money

Read the Entire Story on Chicago Grid

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Centro Media Hires Ex-Oracle Executive Michael Radovancevich as CTO

Read the Entire Story on Dow Jones VentureWire

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Real-Time With Centro's New CTO, Michael Radovancevich (Tapped From Oracle)

Read the Entire Story on MediaPost 

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ITA Spotlight: Centro

  Read the Entire Story from the Illinois Tech Association 

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Publicis-Omnicom merger could benefit Chicago's media buying industry

Read the Entire Story on Crain's Chicago Business

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