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Industry News

Feb 2 2023

Scout: TV Measurement Drama, Open Marketplace Tumult, and More in This Week’s Digest of Top Digital Marketing Content 

Cookieless solutions, tech marketing strategies, and more feature in this week's digest of top digital marketing content.
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Industry News Resources

Bootstrapping with Shawn Riegsecker

  Read the Entire Story on tastytrade

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Why IBM May Control the Future of Digital Media

Read the Entire Story on AdExchanger 

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How Moms in Advertising do the Balancing Act

Read the Entire Story on Digiday

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Centro Adds Advertising Industry Veteran Bob Bernstein as Regional Sales Director

Former DraftFCB Media Leader Brings Extensive and Rich Experience in Elevating Brand Value for General Motors, MillerCoors, Frito-Lay, Taco Bell and ...

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5 Ways to Evaluate the Quality of Audience Data

  Read the Entire Story on MarketingLand

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SiteScout's CEO Paul Mokbel on Bringing Their Technology to the Centro Network

Read the Entire Story on TheMakeGood

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After Buying SiteScout For $40M, Centro's Next Grab Will Be a DMP

Read the Entire Story on AdExchanger 

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Centro Acquires Self-Serve, Real-Time Bidding Platform SiteScout

Centro to Integrate RTB Technology into its Programmatic Guaranteed Software to Deliver a Unified Media Platform for Guaranteed and Biddable ...

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Centro buys Toronto ad-software firm

Read the Entire Story on Crain's Chicago Business

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