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Mar 2 2023

Scout: TikTok Gains Ground, Consumers Hit Their Limits, and More in This Week’s Digest of Top Digital Marketing Content 

Artificial intelligence updates and more feature in this week's digest of top digital marketing content.
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Industry News Resources

Jill Hamilton, Former DigitasLBI Vice President, Joins Centro

Jill Hamilton will serve as Regional VP of Media Strategy and Operations for the East at Centro; Centro Continues to ...

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AdExchanger Research Keeps it Real with Programmatic

Conversations about programmatic buying are happening at all levels in the industry and many believe it represents the future of advertising. With programmatic spend projections nearing $9.8 billion in 2014 (eMarketer), it seems that the dollars are finally living up to the hype.

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Transformers Have Invaded Cannes

Read the Entire Story on MediaPost

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M&A: Measurement and Attribution

Read the Entire Story on MediaPost

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Former Google Advertising Research Director and TeamDetroit Marketing Science SVP Joins Centro

Gunnard Johnson Will Serve as SVP of Data and Analytics at Centro; Plays Key Role in Developing Analytics and Marketing ...

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WATCH: Matt Sauls of SiteScout on Behavioral Targeting & Retargeting

Read the Entire Story on adotas 

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An Online and Offline Marriage: SiteScout and Aislelabs Join Forces So Retailers Can Fully Target Customer Behavior

  Read the Entire Story on betakit

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Under Centro's Wing, SiteScout Touts Managed Services, Open Architecture

Read the Entire Story on AdExchanger 

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Centro and Moat Offer MRC-Accredited Technology to Measure Advertising Effectiveness in Real-Time

Centro’s Partnership with Moat Empowers Advertisers to Measure and Optimize Campaigns by Understanding Viewable Impressions, User Interaction and Ad Engagement ...

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