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Feb 16 2023

Scout: Super Bowl Ads Fumble, Bing’s AI Opportunity, and More in This Week’s Digest of Top Digital Marketing Content 

Social media updates, AI opportunities, and more feature in this week's digest of top digital marketing content.
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Industry News Resources

Transformers Have Invaded Cannes

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M&A: Measurement and Attribution

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Former Google Advertising Research Director and TeamDetroit Marketing Science SVP Joins Centro

Gunnard Johnson Will Serve as SVP of Data and Analytics at Centro; Plays Key Role in Developing Analytics and Marketing ...

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WATCH: Matt Sauls of SiteScout on Behavioral Targeting & Retargeting

Read the Entire Story on adotas 

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An Online and Offline Marriage: SiteScout and Aislelabs Join Forces So Retailers Can Fully Target Customer Behavior

  Read the Entire Story on betakit

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Under Centro's Wing, SiteScout Touts Managed Services, Open Architecture

Read the Entire Story on AdExchanger 

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Centro and Moat Offer MRC-Accredited Technology to Measure Advertising Effectiveness in Real-Time

Centro’s Partnership with Moat Empowers Advertisers to Measure and Optimize Campaigns by Understanding Viewable Impressions, User Interaction and Ad Engagement ...

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Centro Taps Moat For Viewability, Media Measurement

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Real-Time With SiteScout's Matt Saul's on Programmatic Advertising

  Read the Entire Story on MediaPost

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