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Centro to Integrate RTB Technology into its Programmatic Guaranteed Software to Deliver a Unified Media Platform for Guaranteed and Biddable ...
Centro announced the acquisition of SiteScout, a leading self-serve, RTB platform based in Toronto, Canada. I started the company 12 years ago with the goal of automating site-direct media buys, and streamlining the tedious and manual processes that plague both agencies and ad sellers. For Centro to realize its vision – which is to address the entire spectrum of digital – we knew that adding RTB capabilities was necessary. After a thorough evaluation of players in the market, our choice was clear. I’m thrilled to welcome SiteScout to the Centro family.
Analyst firm eMarketer recently interviewed Centro’s EVP of media services, Scott Neslund. Log on to www.emarketer.com (subscription required) and download the full report, “Reasons for the Rise in CPM Prices.”
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