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Centro Adds Mobile and Tablet Inventory in Digital Ad Marketplace to Deliver Multi-Screen Solution; Expands Real-Time Bidding (RTB) Access to ...
Twenty Leading Digital Advertising Companies Unite to Address Pixel Synching as First Order of Business NEW YORK--(BUSINESS WIRE)--Today marks the ...
On Thursday, June 6, Centro was awarded Partner of the Year and Sales Person of the Year at the annual thinkLA Cirque de LA 2013 Interactive Awards Gala. For Partner of the Year, Centro was nominated by marketing services agency AdEase. For Sales Person of the Year, Account Executive Ben Sarmiento took home the honors. thinkLA is the largest advertising industry organization for Southern California.
Local digital advertising is about delivering ads based on the vicinity of the consumer, including messaging that supports national brand exposure but is contextually relevant to the in-market consumer. However, a legacy connotation is that local equates to local-only publications such as local newspapers or community magazines. This leads advertisers to raise the skeptical question of, “Why local?”