Read the Entire Story on Built in Chicago
Read the Entire Story on Built in Chicago
As I was thinking about how we (Centro) can help publishers solidify the quality of inventory, I came across a story on the IAB’s task force to guard against non-human traffic and fictitious publishers. It’s clear that there are market concerns over the legitimacy and value of the inventory that brand marketers are purchasing. Advertisers are getting more digitally savvy, and as they increase their digital budgets, they’re itching for more guarantees and more accountability. Now, the process of standardizing metrics and guaranteeing viewable impressions may not eradicate the bots, but it certainly is a start.
Read the Entire Story on Ad Exchanger
Crain’s Chicago Business Recognizes Centro’s Dedication to Employee Growth and Wellness; Company Looking to Grow Advertising Technology Business with Dozens of ...
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Read the Entire Story on Crain's Chicago Business