Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

DIAL: Digital Innovations Awesome List (November 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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The Top Dashboard Components for Better Keyword Optimization

Explore three ways you can identify PPC keywords that are not working and learn how smart reporting makes the task infinitely easier.

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Digital Strategies for Tourism and Travel Marketers

It’s been a historically rough year for the travel and tourism industry. Travel has experienced a greater decline in digital ...

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Committing to Professional Growth

Accomplished tech leader, speaker, and author Jeffery Smith joins the podcast to discuss finding new ways to grow during COVID-19.

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The Future of Video Advertising

If you’ve already mastered the sponsored Instagram story and streaming video, here are two modest predictions for the future of video.

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Converge Direct + Programmatic Buying: The Blueprint

Converge your direct and programmatic buying functions, and improve performance while you’re at it.

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Wellnesspalooza 2020

This year's Wellnesspalooza events took place over two weeks, were hosted 100% virtually, and allowed for friends, family, and roommates to join in the fun and learning.

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The Programmatic Readiness Guide

Are you ready to make your move to a self-service buying model? Find out with our handy guide.

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Targeted Mobile Advertising Tactics

Mobile advertising is no longer just beneficial—it's imperative! Advertisers know that mobile ads are one of the most effective ways ...

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