For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve going up.
For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve going up.
Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.
There's no stopping the growth of native ads! Check out these three key native advertising insights from Jonathan Kim.
Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online audience to improve in-store revenue.
When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.
Digital streaming dominance only continues to expand as consumers stream audio content at unprecedented rates. This new and lasting behavior is fueled by convenience, on-demand content, and the rise of connected devices. How can marketers take advantage of this shift, and what does the future hold for audio advertising?
Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.
Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.
We explore five of our favorite examples of native advertising from the last year and dissect exactly why they are so effective.