Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Health Preventative Company Reaches New Brand Awareness Milestone

A story of how a preventative healthcare company utilized Basis to increase brand awareness among target audiences.

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Scout: Netflix’s New Partner, Record Midterm Ad Spending, and More in This Week’s Digest of Top Digital Marketing Content

The joys of automated reporting, Elon Musk's impact on Twitter, and more feature in this week's digest of top digital marketing content.

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What is Automated Reporting?

Learn what automated reporting is, what benefits it offers, and why it's a given for the future of digital advertising.

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Scout: New Advertising Legislation, the Threat of Misinformation, and More in This Week’s Digest of Top Digital Marketing Content

The climate crisis at Cannes, new digital advertising regulations, and more feature in this week's digest of the best digital advertising content.

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Programmatic Advertising 101: What is Automated Bidding?

Learn what automated bidding is and what benefits it offers, and explore some examples of what automated bid management looks like in context.

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SaaS Company Boosts Brand Awareness with High-Frequency Omnichannel Campaign

A B2B SaaS company partnered with Basis Technologies to lift brand awareness via a multi-channel campaign. Here's the story.

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Scout: Cannes Lions Takeaways, Recession Advertising, and More in This Week’s Digest of Top Digital Marketing Content

The podcast boom, Netflix ads, Carbon Prevention Media, and more feature in this week's digest of the best digital advertising content.

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Targeted Political Advertising in 2022: Challenges and Opportunities

Learn about the challenges to targeted political marketing in 2022, as well as some new targeting opportunities for political marketers.

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Innovations in Search and Social [June 2022]

Google Marketing Live, Reddit best practices, and more feature in this month's list of search and social news, trends, and resources.

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