Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Feb 4 2025

Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

Scout: This Week’s Top Content from the World of Digital Marketing (3/24/22 - 3/31/22)

Welcome to Scout, a digest of the best digital marketing and advertising articles, reports, and POVs from the past week.

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Innovations in Search & Social [March 2022]

What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.

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Are You Ready to Take Programmatic In-House?

Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision making, and more

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Meeting the Moment with Advertising Automation

In this guide, see why advertising automation is essential to the future success and the long-term growth of the media buying marketplace.

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Scout: This Week's Top Content from the World of Digital Marketing (3/17/22 - 3/24/22)

Welcome to Scout, a digest of the best digital marketing and advertising articles, reports, and POVs from the past week.

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The Ins and Outs of Cannabis Advertising Today

Episode 27 of our AdTech Unfiltered podcast went in-depth on all things cannabis advertising—here are the best soundbites.

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Advertising Opportunities in the Metaverse

We take a deep dive into three of the most popular advertising approaches marketers are adopting in the metaverse right now.

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How to Use Programmatic Advertising and Ad Buying Effectively In Higher Education: A Crash Course

The Ad Industry and Programmatic Advertising The digital ad industry has flocked to programmatic advertising in recent years. According to ...

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Empowering Responsible Advertising

Tune in to learn why marketers should care about misinformation online, and what tools they can use to ensure brand safety in their campaigns.

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