Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

Digital Sea Change: Basis Technologies 2023 Trends Report

Discover the trends that will shape digital advertising in the year ahead.

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Digital Sea Change: 2023 Trends

Another new year, another set of trends to consider! Tune into this webinar to learn what they are and how best to capitalize on them.

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Scout: Black Friday Takeaways, Burnout-Beating Strategies, and More in This Week’s Digest of Top Digital Marketing Content 

Streaming service price hikes, a new tool from Google, and more feature in this week's digest of top digital marketing content.

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Innovations in Search and Social [November 2022]

Holiday shopping trends, rethinking Twitter budgets, and more feature in this month's list of search and social news, trends, and resources.

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The Secret Sauce for Marketers Looking to Spice Up Their Creative Game

For advertisers, crafting strong creative for campaigns is essential. Here, we dive into a tool that gives them time and energy to do so.

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Brand Safety and Avoiding Controversy in Digital Advertising

Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.

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Connected TV: Fact and Fiction

More and more people are tuning into connected TVs, with ad spend following. Here, we separate CTV fact from fiction.

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Scout: New Research on Misinformation, Twitter’s Lost Ad Dollars, and More in This Week’s Digest of Top Digital Marketing Content

Streaming stack-ups, cultivating trust as a finserv brand, and more feature in this week's digest of top digital marketing content.

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Top 4 Benefits of Connected TV Advertising

CTV viewership is booming and ad spend is following. In this post, we explore the channel's key benefits for advertisers.

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