Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Scout: Social Media Upheaval, Authentic Influencers, Cookie Demise and More in This Week’s Digest of Top Digital Marketing Content

Why consumers switch brands, a powerful linear TV audience, and more feature in this week's list of top digital advertising content.

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What the Heck is Going On with Social Media, and How Does it Affect Advertisers?

Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.

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Roundtable: Alternative Career Paths to Sales

Learn about four Basis employees with alternative paths to sales—it might just inspire you to make your next career move a daring one!

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Scout: TV Upfronts, New Digital Ad Regulations, Data Privacy and More in This Week’s Digest of Top Digital Marketing Content 

Disney+ movie ads, digital sovereignty, and more feature in this week's digest of the best digital marketing content.

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Innovations in Search and Social [May 2022]

Search spending trends, the potential of Reddit ads, and more feature in this month's list of search and social news, trends, and resources.

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Scout: The Untapped DOOH Opportunity, CTV Stats, Gen Z Media Habits and More in This Week’s Digest of Top Digital Marketing Content

Crypto payments, in-game advertising, and more feature in this week's digest of the best digital marketing content.

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Creating Operational Efficiencies with Basis Technologies/FreeWheel Integration

Learn how Davis Elen Advertising utilized Basis and its robust integration with FreeWheel to streamline its digital operations.

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Gen Z Technology Habits and Media Consumption by the Numbers

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

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Scout: Ads on Netflix, Getting Personalization Right, and More in This Week’s Digest of Top Digital Marketing Content

Big changes coming from Netflix and Apple, first-party data, and more feature in this week's digest of the best digital marketing content.

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