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2026 AI and the Future of Marketing report cover image
Oct 19 2026

AI and the Future of Marketing: 2026 Edition

How are marketers using AI in 2026? New survey data on adoption rates, AI agents, ROI measurement, and AI’s impact on marketing jobs and teams.
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Latest Resources

Scout: Black Friday Takeaways, Burnout-Beating Strategies, and More in This Week’s Digest of Top Digital Marketing Content 

Streaming service price hikes, a new tool from Google, and more feature in this week's digest of top digital marketing content.

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Innovations in Search and Social [November 2022]

Holiday shopping trends, rethinking Twitter budgets, and more feature in this month's list of search and social news, trends, and resources.

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The Secret Sauce for Marketers Looking to Spice Up Their Creative Game

For advertisers, crafting strong creative for campaigns is essential. Here, we dive into a tool that gives them time and energy to do so.

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Brand Safety and Avoiding Controversy in Digital Advertising

Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.

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Connected TV: Fact and Fiction

More and more people are tuning into connected TVs, with ad spend following. Here, we separate CTV fact from fiction.

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Scout: New Research on Misinformation, Twitter’s Lost Ad Dollars, and More in This Week’s Digest of Top Digital Marketing Content

Streaming stack-ups, cultivating trust as a finserv brand, and more feature in this week's digest of top digital marketing content.

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Top 4 Benefits of Connected TV Advertising

CTV viewership is booming and ad spend is following. In this post, we explore the channel's key benefits for advertisers.

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Scout: Next Year’s Marketing Budgets, Backlash from Musk’s Twitter Takeover, and More in This Week’s Digest of Top Digital Marketing Content 

A first look at Netflix's ad tier, TikTok by the numbers, and more feature in this week's digest of top digital marketing content.

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Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising

A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.

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