Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

Working at Centro: A Day in the Life

Hey there, folks! Culture month is in full-swing and today, we bring you a fresh edition of Working at Centro: ...

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The True Meaning of Raving Fan Service

Here at Centro, the phrase “raving fan service” is used on a daily basis. Of course, we all strive to ...

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Working at Centro: A Day in the Life

Welcome back, friends! We’re giving you another peek into the different jobs at Centro with the newest addition of Working ...

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Getting Caught in the Ad Viewability Crossfire

Viewability is the future online currency that digital media will be sold and purchased against, and we have only months ...

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#CentronShorts: The Stories Behind the Shots

We're back with the latest chapter of our #CentronShorts series. Throughout this series, we are striving to bring you a brand ...

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Social Ads at Scale: Centro Gobbles up GraphScience

Centro, a company offering enterprise-class software for digital advertising, has acquired GraphScience. GraphScience’s software, now available through Centro, “helps marketers ...

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Should You be Happy at Work?

Why should you be happy at work? Organizations around the world are heavily investing in employee engagement, health and wellness, ...

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Publisher Partner of the Month: Pioneer News Group

We are excited to spotlight the Pioneer News Group as our August partner of the month! In just six short ...

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Publisher News: Industry Insights

The Value of Non-Working Media Dollars Marketers have traditionally categorized media spend into working and non-working dollars. Working dollars pay ...

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