Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Publisher News: Industry Insights

The Value of Non-Working Media Dollars Marketers have traditionally categorized media spend into working and non-working dollars. Working dollars pay ...

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Hot Jobs in Tech

A new week calls for a new set of some of the hottest jobs in adtech! Since Centro started, we’ve ...

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Working at Centro: A day in the life

Our culture month celebration is hitting full steam! The greatest proponents of our culture are the Centrons, so what better ...

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Programmatic Zeitgeist: More Ads Coming to Your Instagram Feed

Business Insider reports that Instagram, the widely popular photo-sharing app owned by Facebook, has turned on its advertising API, allowing ...

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#CentroLife: To be a Centern

For some, being an intern meant that one was destined for most mundane tasks:  coffee runs, endlessly making copies, and ...

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#CentronShorts: The Stories Behind the Shots

Last December, Instagram announced that it surpassed 300 million active users. Though impressive, it still has a reputation for being ...

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Centrons Find Gratitude While Reflecting on our Manifesto

With culture month kicking into high gear there is no better time to sit back, take a deep breath, and ...

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Five Answers with Katie Risch, Centro

Centro, a Chicago-based provider of unified, enterprise-class software for digital advertising, recently rolled out its demand-side platform (DSP) for publishers. ...

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Hot Jobs in Tech

Since Centro started, we’ve had one goal: improve the lives of the people behind the campaigns. That’s why we build ...

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