Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Centro Acquired GraphScience – What Does it All Mean?

Today, Centro (centro.net), a provider of enterprise-class software for digital advertising, acquired GraphScience (www.graphscience.com), a technology developer that helps marketers ...

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Centro Acquires Facebook Ad Startup GraphScience

“The race is on for who can actually provide that single sign-on, media automation platform across all the different channels ...

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Centro Acquires GraphScience to Help Marketers Optimize Social Ads at Scale

GraphScience Empowers Companies to Personalize Social Ads and Optimize in Real-Time; Centro to Combine Automated Guaranteed, RTB and Social Into ...

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#CentroInAction : Social Performance Coming in Hot

As digital experts, we know that the best recipe for building brand awareness is to turn the heat up on ...

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Working at Centro: A Day in the Life

With the end of July marking the halfway point of summer, what better time to bring you a new edition ...

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A smart omnichannel strategy includes countless screens, many journeys, and one digital partner

When it comes to the digital experience, customer expectations have skyrocketed. We now have more access to screens than ever ...

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Generation X: Stuck in the Middle

Generation X is an audience segment not to be ignored. With financially dependent children and aging parents, they are a ...

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Millennials: The Generation to Look Out For

Millennials play a crucial role in the future of consumer spending. With 200B in direct purchasing power and an additional ...

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The cross-channel journey, powered by programmatic.

Yesterday we talked about the always addressable consumer and the terms associated with building a cross-channel strategy. So now what? How ...

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