Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

#CentroInAction: Grilling Up an Effective Digital Strategy

In a world with big-box retailers like WalMart, Lowes, and Home Depot on virtually every corner, it’s often a struggle ...

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4 Predictions For 2016: Centro's Kelly Wenzel Says System Consolidation Is A Must

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Media’s New Best Friend: A Cross-Channel Strategy

You may have heard - 2015 was a bigger and better year for digital advertising than even the most generous ...

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#CentroCareers in tech | This is the place for you

Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...

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#PollingPalooza2015: REI's #OptOutside this Black Friday

Welcome back to #PollingPalooza2015. Every week throughout November, we will be polling you, the people, to not only test your ...

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Five Tips to Fast-Track Your Career

At 26, I’m still at the beginning stage of my career in advertising. Yet, as cliché as it may sound, ...

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A Look Under the Hood: Mechanics of Native Social Advertising

“Surprise, most of you are already executing native advertising!” Don’t miss this chance to delve into a hot (but frequently ...

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More Screens, More Opportunities

The world is heading in a digital direction (newsflash!), but some of us are just not quite ready to forego ...

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Centro Expands Winning Political Advertising Solutions

Centro Promotes Grace Briscoe to Vice President to Lead Candidates and Causes Division; Political Advertising Requires Flexible Technology and Service ...

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