Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

How Landing Page Design Impacts PPC Efficiency

It's no secret that landing page design is important. But to what degree does it affect SEM success? Learn how to avoid common pitfalls.

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DIAL: Digital Innovations Awesome List (March 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Driving “Profit Maximization” in your PPC Bid Optimization Strategy

When defining a PPC bid optimization strategy, it's important to consider newer technologies. Learn the details of a profit maximization strategy.

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What is Natural Language Processing?

NLP is a branch of data science that turns text into structured data to obtain actionable insights. Learn how NLP works and the ways it benefits PPC.

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How Data Security and Regulatory Compliance are Changing SEM

GDPR and regulatory compliance mandates are now governing how data can be collected and managed. Get insights into navigating SEM regulatory compliance.

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The 7 Keys to Mobile Marketing

Increasing numbers of shoppers are using their mobile devices. Here are seven key tips to give your mobile marketing strategy a boost.

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These Five Digital Media Trends Will Stay Behind in 2018  

In the digital world, technology and trends are constantly in flux—some are so powerful, they become best practices, while others ...

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Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?

Seasonal & promotional SEM campaigns are an integral part of campaign strategy. Data about past promotions and seasonality is the ultimate secret weapon.

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9 Simple Video Ad Hacks to Build Customer Engagement

A good video ad strategy is a necessity to stay competitive in digital advertising. Here are 9 video ad hacks for user engagement.

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