Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Bing Shopping Ads Optimization: 9 Tips for Success

9 Bing Shopping ad optimization techniques designed to empower advertisers to reach new audiences and drive revenue.

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DIAL: Digital Innovations Awesome List (April 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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A Brief History of Search Engine Marketing

Developments in the last two decades paved the way for paid online advertising to expand. Dive into the history of search engine marketing.

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4 Tips to Consider Before Switching Companies

During the employee lifecycle there comes a point where it’s time to move on—whether that’s to a new challenge within ...

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Commanding Attention: Beyond the Banner with Native Advertising

What are the best ways to take advantage of the various innovative opportunities that exist with native today? Answers here.

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The Benefits of a Quality Partnership with a PPC Customer Support Team

In the complex paid search space, it’s important that your PPC bid management software is more than just the technology. In the article, we look at why advertisers must invest in a partnership that comes with quality PPC customer support.

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Agencies Should NOT Be Afraid of the Big, Bad In-Housing Trend

Centro just attended the ANA In-House Agency Conference in March—and we learned a lot. What was our main takeaway, you ...

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4 Tips for Increasing SEM Spend Without Sacrificing Performance

We outline four tips designed to help you increase SEM spend without your performance numbers taking a hit.

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Fit in to Stand Out with Native Advertising

If you work in media, chances are a good portion of your day is spent on a computer, cell phone ...

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