Forrester’s Jonathan Lipsitz examines how agencies using Basis are increasing their digital team efficiencies by 35%.
This infographic helps you walk through an SEM root cause analysis - the goal: solving ppc performance issues.
Bid optimization technology does a lot more than set keyword bids. Here’s how it helps advertisers avoid PPC performance issues.
Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program.
Whether your media budget is big or small, it’s always worthwhile to review how efficiently your campaigns are spending media dollars.
There are about 3.2 billion social media users worldwide, and that number continues to rise daily. That statistic alone showcases ...
Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed at ...
In our PPC auditing guide, we examine how you can review, identify, and then fix areas in your paid search program responsible for poor performance.
Our mission is to improve the lives of the people working in this industry. And when we first launched Basis—our ...
