Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

DIAL: Digital Innovations Awesome List (February 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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How to Use Social Media to Drive Conversions

Social media is a powerful tool to build brand awareness and boost engagement. But how can social media drive conversions? Click for strategies!

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Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions

Are dimensions dragging down your PPC performance? This handy guide identifies failing dimensions and determines next steps.

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How to Calculate CPC: A Guide for Digital Advertisers

It’s imperative to know how to calculate CPC - and to get it right. Ensure you're getting the biggest bang for your buck with this handy guide.

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Top 7 Remarketing Tips to Broaden Reach and Drive More Conversions

In this article, we explore seven important tips that can help you launch your remarketing strategy the right way.

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Are Data Issues Preventing You From Achieving Peak SEM Performance?

SEM performance not up to par? It could be a data integration problem. Examine the reasons PPC programs suffer from data issues.

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How to Write Social Media Ads That Convert

Marketers know they need to be active on social media, but what exactly does that mean? Sure, it's important to ...

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A Gentle Introduction to Artificial Intelligence

We hear the term artificial intelligence daily, but what exactly does it mean? How does it apply to marketing? Learn everything you need to know about AI.

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4 Basic Principles to Help Boost Conversions

What can you do to boost conversions and help take your audience over the finish line? We outline 4 tried-and-tested tactics.

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