Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

DIAL: Digital Innovations Awesome List (September 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Proving ROI in Paid Social

We take a deep dive into why our clients continue to invest in social platforms (and why we continue to recommend them).

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Why Every Business Needs Intelligent Bid Management for Google PPC

As more advertisers adopt intelligent bid management solutions for Google PPC, it will only become more crucial for success in 2019 and beyond. Here’s why.

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Centro Stories: Steven Jones Leads New Era of Product Development at Centro

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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SEM Travel Trends that Marketers Can’t Ignore

In the world of modern travel, people are regularly - almost religiously - tapping into a maze of online media. Learn to leverage digital travel trends!

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Why Humans are 100% Necessary for PPC, Even with Artificial Intelligence

Even as artificial intelligence becomes more advanced, it will always require people to manage it. We look at how the combination can improve SEM outcomes.

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What I Learned as a Summer Centern

When I walked into Centro’s office on the first day of my internship, I was extremely nervous, but also filled ...

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How to Make Ads, an Experience

Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they’re delivering.

As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated with every account.

In our latest episode, Ira shares how his teams leverage marketing, technology, data, and automation to ensure that ads aren’t merely endured, but rather, experiences worth remembering.

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Capture Consumers' Attention in Saturated Online Channels

Consumers are constantly inundated with video ads from a multitude of brands both large and small. Whether they're on a ...

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