Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Centro hosts WomenAdvancing for an evening of mentorship and merlot

“Our happiness is determined by the amount of personal investment made in our own growth.”  - Centro Manifesto Guided by ...

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#CentroInAction: Content Strategy is Key, Even for Global Brands

Sometimes, even the biggest industry names need a little help reaching key audiences with the right content. Recently, the second ...

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PUBLISHER NEWS: INDUSTRY INSIGHTS

Defining and Measuring Mobile in 2015 As mobile advertising becomes increasingly popular, marketers are trying to define what makes an ...

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Channel Sales Partner of the Month: The Fresno Bee

This month, we are thrilled to feature The Fresno Bee as the Digital Extension Partner of the Month. In the ...

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Feet on the Street: Where in the World is Centro?

Get your weekly dose of events in our Feet on the Street Series! We are continuously striving to bring you ...

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Feet on the Street: Where in the World is Centro?

Welcome back to our Feet on the Street series! We emerged from our candy-induced comas from Valentine’s Day ready to ...

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RTB Zeitgeist: What You Need to Know About Programmatic Direct

Republished from the SiteScout blog. Programmatic direct is on the rise as more advertisers and publishers seek to bring the ...

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The Digital Innovations Awesome List (DIAL)

Well folks, Punxsutawney Phil issued his final verdict last week – six more weeks of winter. As depressing as that ...

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Capture your consumers’ cash and affection this Valentine’s Day

On February 14th millions of Americans will be fêted by their partner in one way or another. From jewelry to ...

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