Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Centro Expands Presence in Chicago, New York and Dallas with 110,000 Square Feet of New Office Space

Centro’s New $30 Million Funding Round Helps Support Growth in More U.S. Locations; New Offices Needed to Accommodate for More ...

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After The NewFronts: Think Regional, Think Programmatic

"It’s clear that the real work in selling digital video is just beginning." Read More on MediaPost

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Moving into Programmatic? Avoid These Six Mistakes

The age of programmatic advertising has arrived. First fueling real-time bidding on advertising exchanges, programmatic is now driving the growth ...

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Considering a DSP? Get One Step Ahead With These 5 Questions

Sweat is dripping down your face. You’re in a panic because your boss just asked you to research programmatic media ...

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RTB Advertising vs Programmatic Advertising

We’re almost half way through 2015 and many people still don't recognize the difference between "programmatic advertising" and “RTB advertising." ...

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Feet on the Street: Where in the world is Centro?

Welcome back to a new addition of Feet on the Street. The second week of our 3T Programmatic series is ...

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#CentroInAction: Getting Your Digital Diploma 

The Challenge A local Texas public university was on a mission to increase the preference of its law school against ...

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Feet on the Street: Where in the World is Centro?

Welcome back to a new addition of our Feet on the Street series. As usual, we have big things in ...

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GeoMinds: Hyperlocal Targeting Techniques for Today’s Mobile World

"Look at almost any RFP and you will probably see opportunities for hyperlocal targeting or location based audience targeting. Simple ...

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