Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Why I'm Bullish About Smartwatches

Even as reports speculate that Apple Watch sales have plateaued, my stance remains firm that the future is bright for ...

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Part 1: Millennials: A Generation of Big Spenders

Let’s talk numbers. According to Gallup, 51% of millennials are spending more today than they did a year ago – ...

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#CentroInAction: A Digital Bargain On Social

What do Black Friday, President’s Day and Labor Day all have in common? They’re huge sales events. For big retail ...

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Native Social: Digital Ads go Au Naturel

We all do it – pop over to our favorite website and dial in. We rapidly start closing interstitials, declining ...

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Centro Careers: Hot Jobs in Tech

Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...

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They Just Won’t Quit: Boomers Still Want to Work Post Retirement

In addition to being big spenders and real estate mavens, Baby Boomers plan to work longer. Moreover, AARP’s latest study ...

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Generation X: The Small But Financially Powerful Generation

With all this hype about Baby Boomers and Millennials, marketers have virtually forgotten about a generation that should not be ...

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The Personal Side of Programmatic

The definition of programmatic buying goes something like this: Leveraging technology to replace human-based methods by automating the buying, placement, and ...

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WSI goes with Centro DSP for Programmatic

Digital marketing consulting network WSI has adopted Centro as its global programmatic provider across all major digital media channels. Read ...

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