Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

#CentronShorts: The Stories Behind the Shots

If you were given the opportunity to follow a dream, would you? This Centron was able to fulfill her life's ...

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Native + Social: Better Together

As more consumers consult content before making purchase decisions, savvy marketers search for a way to connect with their audiences ...

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Tips, Trends, and Techniques: 3T is coming right to your desk

Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited ...

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Political Pollsters Are Getting Crushed By Digital Measurement Challenges

“Even with the shift to more digital ads in political campaigning, traditional polling data remains one of the most important ...

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Looking Forward: Centro @ CES 2016

We are a few days away from the International Consumer Electronics Show (CES) and our plans are shaping up nicely. This ...

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ATTENTION: Centro is Unplugged Today

Self-Improvement, Integrity, Humility, and Idealism. These four principles form the foundation of our manifesto, the touchstone for who we are ...

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Political Digital Digest: December 2015 Edition

The campaign trail: it’s where so much of the election magic happens. But, the road to victory is no longer ...

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Is Tech Innovation Transforming the Agency Industry for the Better?

"The ad tech of the future must allow for every aspect of digital advertising to be conducted in one place. ...

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Despite Strong Job Satisfaction, Nearly Half of Digital Media Employees Are Ready to Switch Jobs Within a Year

Nearly half (44%) of employees in the digital media and advertising industry are ready to leave their jobs within the ...

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