Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Centro DSP Spotlight: Engaging Spanish Speakers and Hispanic Audiences

It’s important to deliver a relevant and accurate message to your target audience no matter their native language. If you’re ...

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Programmatic Self-Assessment: Should You Own It or Outsource It?

Wondering if you’re ready to be a self-service DSP user, or if you need a vendor to help guide the ...

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Shedding Light on the Age of 'Dark' Messaging Apps

"Younger demographics and technological advances are inspiring more innovative social media tactics. Apps can no longer make a good run ...

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#CentroInAction: Major Retailer Goes Social with Centro

A major U.S. home furnishing retailer with stores worldwide has made the leap from print to digital to social media advertising ...

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Programmatic Advertising 101: What’s In It for Publishers?

Last week, we answered questions surrounding DSPs. Because that was geared toward advertisers and agencies, we’re turning our attention this ...

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Breaking Down Buzzwords: Terms You Should Know

You’re new to the digital media industry, and it’s your first week on the job. In meetings, co-workers are throwing ...

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Centro DSP Spotlight: Pacing and Budget Management Updates

We continue to release product features, updates, and functionality within our DSP to make your day-to-day campaign management more effective ...

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Sell Local: The Digital Ad Budgets Publishers Are Overlooking

Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on ...

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Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...

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