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Mar 7 2024

The Ultimate Guide to Political Advertising in 2024

Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.
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Video Resources

Three Strategies for Food and Beverage Marketers to Try in 2021

The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates ...

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NRG Energy Exceeds Cost Per Lead Benchmarks by 40% with Basis

When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.

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Gen Z and the Future of Digital Advertising

Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.

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5 Examples of Compelling Native Advertising (And Why They Work)

We explore five of our favorite examples of native advertising from the last year and dissect exactly why they are so effective.

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Digital Media Advertising in 2021

Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.

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Brand Innovators Media Buying Summit 2021 Takeaways

At the Brand Innovators 2021 Media Buying Summit last week, experts from across the industry discussed how the media buying ...

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U.S. Elections Digital Advertising Trends: 2020 Dominated by Programmatic, CTV and Last-Minute Spending

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...

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DIAL: Digital Innovations Awesome List (April 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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PAX Uses Basis DSP to Lower Cost Per Acquisition and Engage New Audiences

Cannabis vaporizer brand PAX teamed up with Basis Technologies to drive improvement across multiple performance-related goals. Learn how here.

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