When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.
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When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.
Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.
We explore five of our favorite examples of native advertising from the last year and dissect exactly why they are so effective.
Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.
At the Brand Innovators 2021 Media Buying Summit last week, experts from across the industry discussed how the media buying ...
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Cannabis vaporizer brand PAX teamed up with Basis Technologies to drive improvement across multiple performance-related goals. Learn how here.
Nearly every business was hit hard during the pandemic, and for cannabis brands, this was no exception. How have the most successful of cannabis businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?