By 2023, digital video viewership in the US is expected to surpass time spent with TV for the first time in history. What does this mean for advertisers, and why should you think about expanding your digital video ad budget?
By 2023, digital video viewership in the US is expected to surpass time spent with TV for the first time in history. What does this mean for advertisers, and why should you think about expanding your digital video ad budget?
The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates ...
When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.
Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.
We explore five of our favorite examples of native advertising from the last year and dissect exactly why they are so effective.
Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.
At the Brand Innovators 2021 Media Buying Summit last week, experts from across the industry discussed how the media buying ...
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!