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Jan 16 2025

Going Deep on Live Sports Advertising Opportunities

The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
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Video Resources

CTV. vs. OTT: What’s the Difference?

Are CTV and OTT the same? What are the benefits of OTT vs. CTV? Here, we dig into what advertisers need to know.

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Boosting Sales With Programmatic Video

Basis provided Nue Vodka an awareness strategy designed to help the brand reach its growth goals. The results: 27% higher average daily sales.

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How to Create Effective Digital Video Ads

Want to capitalize on the digital video boom? Here are some useful facts and tips for creating effective digital video ads.

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Our Favorite Blog Posts from 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!

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2023 Trends for Travel & Tourism Marketers

As travel regains altitude, we look at why industry marketers should prioritize paid search and invest in loyalty programs.

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Digital Sea Change: Basis Technologies 2023 Trends Report

Discover the trends that will shape digital advertising in the year ahead.

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Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising

A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.

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Programmatic Advertising 101: What is Programmatic Video Advertising?

Learn what programmatic video advertising is, and explore the many advantages it can bring to media campaigns.

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What is Connected TV Advertising?

Here's what you should know about how connected TV advertising works, as well as what the benefits are for digital advertisers.

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