Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up ...
Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up ...
A B2B SaaS company partnered with Basis Technologies to lift brand awareness via a multi-channel campaign. Here's the story.
Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.
We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.
Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to be drab. Here’s the proof.
Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...
New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how digital advertising can shift opinions on climate change even among highly-skeptical audiences.
Read how Basis Technologies helped a cosmetics brand to develop a video ad strategy that generated ROAS 3X greater than the previous year.
Video advertising is promotional content that plays before, during, or after streaming content. It can also run as a standalone ...